Wednesday, October 30, 2019

First 1 Assignment Example | Topics and Well Written Essays - 500 words

First 1 - Assignment Example Political science, therefore, guide on how to address political situations such as sharing of national resources to avoid disputes and dangers of conflicts groups. According to Nelson (2014), politics is the science of ‘who gets what, when and how’ (Nelson). The president has therefore a choice to appoint political scientist to help him address the struggle that exist in budgeting, military stand points and in international powers brokering in a countries interest. Political scientist has the knowhow to address region and international politics. The issue of energy crisis for example requires the understanding of energy producing country policies to better sigh cost effective and long lasting political, economic and social ties. A president who is keen on keeping a high rating on his performance and always a delight on his electorate would have a political scientists as his staff. Political scientists ensure that the policies pursued by his president are that that addresses people’s needs Vis a Vis others interests (Nelson). For example, President Obama is keen on addressing the immigration problem in the United States because it is at the heart of his electoral college. Majority of the people that voted for him were hopeful that he would address their needs while he is the president. Therefore, a political scientist has a priority to roll out immigrations policies more than any other academician. In contrast, if the president were to hire an economist or an environmentalist as his staff he would suffer from political unrest and poor rating because these experts is best in addressing problem disregarding political effects. Economist answers economic problem touching on every American while a political scientist would have a different view of the same as he or she would be weighing the benefit of economic policies on the needs of the president political strengths. A political scientist on staff run the

Monday, October 28, 2019

All About Me Letter Essay Example for Free

All About Me Letter Essay My favorite sports are football and basketball. I play the recorder. I participated in football for three years and basket ball for one year. I played the recorder for one year in the fourth grade and earned all the belts for each skill level. On the other hand I don’t like to read what so ever, but I’m going to improve my reading this year. I don’t like to read because I fall asleep as soon as I begin to read books. The books that I like are adventurous and action-packed books because they interest me so I won’t fall asleep. These kinds of books stimulate my imagination and help me visualize the story. In order to keep me interested in reading I would like to have audio or graphics books. I did great academically last year as I made A’s and B’s. My academic goals this year are to make straight A’s and to receive scores above 900 on the CRCT. Considering that I do not like to read, it’s hard for me to brainstorm ideas and write an essay. Therefore, I do not think of myself as a good writer, as I prefer digital images to awaken my creativity. The few times that I must write, I like to write narratives about my family vacations in new places. Narratives allow me to express my emotions. Unfortunately, brainstorming ideas causes me to have headaches that turn me off from writing. I hope to learn how to overcome this obstacle and improve my writing skills. In conclusion, you can help me achieve my academic goals by suggesting some action-packed or adventurous book titles for me to enjoy reading. I learn best by following examples and listening to instructions. The activities you can help me with are reading and sentence-structure in writing assignments. I welcome the opportunity to learn from your expertise. Sincerely, Phillip Harrington Phillip Harrington

Saturday, October 26, 2019

Coherence and Epistemic Rationality :: Mathematics Science Theories Papers

Coherence and Epistemic Rationality This paper addresses the question of whether probabilistic coherence is a requirement of rationality. The concept of probabilistic coherence is examined and compared with the familiar notion of consistency for simple beliefs. Several reasons are given for thinking rationality does not require coherence. Finally, it is argued that incoherence does not necessarily involve fallacious reasoning. Most work in epistemology treats epistemic attitudes as bivalent. It is assumed that a person either believes that there is an apple on the table, or that there is not, and that such beliefs must be either warranted or unwarranted. However, a little reflection suggests that it is reasonable to have degrees of confidence in a proposition when the available evidence is not conclusive. The rationality of such judgments, formed in response to evidence, will be my concern here. Degrees of confidence have mainly been discussed by Bayesians as part of a general theory of rational belief and decision. Bayesians claim that rational degrees of confidence satisfy the standard Kolmogorov axioms of probability: 1. Pr(A) = 0 2. If A is a tautology, then Pr(A) =1 3. If A and B are mutually exclusive, then Pr(A v B) = Pr (A) + Pr(B). It should be observed that people do not generally assign point values to propositions, which is required if their degrees of confidence are to conform to the axioms. Moreover, it is doubtful that an assignment of point values to propositions is usually reasonable, since it seems that our evidence rarely justifies such precision. Such vague degrees of confidence can be treated somewhat more realistically, as interval valued, by associating them with sets of probability functions. For simplicity, I will take degrees of belief here as point valued in my discussion here. The claim that degrees of confidence should satisfy the probability axioms is most often defended by appealing to the so-called Dutch Book argument, which was first presented by Ramsey in his famous paper "Truth and Probability". The idea is that degrees of belief that do not satisfy the probability axioms (commonly termed incoherent) are associated with betting quotients that can be exploited by a clever bookie to produce a sure loss. Ramsey held that an agent's degrees of belief can be measured roughly by the bets that she is willing to accept. If they are incoherent, there will be a series of bets, each of which she will be willing to accept, but which are certain to result in a net loss for her.

Thursday, October 24, 2019

Paula Scher Research Paper Essay

Paula Scher, also known as America’s first design lady, is a graphic designer, illustrator and art educator. The Tyler School of Art in Philadelphia is where Paula Scher majored in illustration and finished her BFA in nineteen seventy. As a student Scher abstained from graphic design as she was short of the required tidiness artistry, and she did not like aligning Helvetica on a framework. â€Å"The act of organizing the Helvetica type-face on a grid reminded me of cleaning up my room,† she admitted. Drawing was her tender spot, so she adopted an approach which was to illustrate using type Stanislaw Zagorski who was her teacher. He was the one to give her that advice which was profoundly substantial for her career. Shcer describes in her book â€Å"MAKE IT BIGGER† that the Zigzag rolling paper and album covers, especially the Beetles’ covers where her major inspiration during the sixties. This influence can be noted in some of the work she did at CBS, like the cover for Ralph MacDonald, fig:1, the way feet are place bears resemblance to the Beetles cover, fig:2. During the nineteen seventies, there was an increase in political awareness, which initially stared in 1960, along with the economic liberty of women and the dimming of the hipster movement. Nineteen seventy was also the year Paula Scher graduated, it has been called the â€Å"golden days of illustration†. There were well established arts at that time, like Miltion Glaser, Seymour Chwast, James McMullen, Pual Davis whom Paula perceived as inspiration. Paula’s work doesn’t have many distinct features that display the influence of the artist above on her work, since she has a style of her own, but there are some corresponding color pallets. STYLE Common components of her work * Use of bright colors * Use of hand written text Use of bold strokes * Domination of type Paula Scher’s designs are intended to captivate the interest of modern public, it does so by the use of the components above along with pop icons, music, films and many others. Conceiving images that communicates with the public’s feelings, the designs she made become observably equivalent to the New York retro movement. Retro art is a genre of pop art, is amplified during the nineteen forties and nineteen fifties, it was a reaction to the demand for courageous, attractive graphics. Scher had an eye for bringing together different typing, leading, churning and coloring blended together in a bold and very astonishing way. The â€Å"BAM!!! † effect to some extent has a flashing impact to the design which is her way of visualizing, expressing and exemplifying the retro by means of conventional methods. Fig:3 shows a poster done by Scher for the public theater, â€Å"A Retro Style†. Scher’s justification for her style and approach is plainly a counter for dissatisfaction with the type-face Helvetica along with her rebellious mind set, that differentiated her among other artist by breaking the so called â€Å"rules†. Influence of the Dada movement Dada movement started in nineteen sixteen, by a poet and artist named Tristan Tzara and Hans Arp. As a response to the killing, propaganda and firstly the first world war. Individualist groups joint together by means of similar concepts, even though these groups did not share a universal style, but since they all rejected the idealism, stale artistic and intellectual conventions and modern society’s unchecked embrace of ‘rationalism’ and ‘progress’. Dada was anti-aesthetic, anti-rational and anti-idealistic. Fig: 4 shows a poster that was done during the Dada movement, it is a blended combination between a collage and typography, these similar elements are found in the poster designed by Paula Shcer designed for the public theater fig: 5 which also has a very similar feel. This is not the only poster that shows the influence of the Dada movement on Scher’s work, most of the designs made portray a certain ideology and there is a concept that supports why certain elements are added, positioned and combined together to form the design. The design feel of the art done in during the Dada movement and Scher both have the messy effect of being cluttered, yet the design is harmonious in a baldy manner. Both are known for their utilization of geometric elements. Even though they share enough similar features, Shcer brings out the pop art feel into the Dada inspired work, which is what identifies her designs from those done in the nineteen sixty. Conclusion Researching and viewing Paula Scher’s work and designs show me how two or more very different styles, can collide together to form a single artistic entity. The relation to other artists and art movements like futurism and constructivism with resemblance to the Dadaism all reflect Scher’s point of view towards the art she constructed. It’s quite inspiring to blend and merge two or three of the styles together emerging with a beautiful piece of work, but scher’s work was based on taking completely unrelated topics such as collage and typography. This work is a true divine and virtuoso of art as we know it.

Wednesday, October 23, 2019

Politeness and Culture Essay

1.1 What is politeness? Politeness is a kind of socio-cultural phenomenon in human communication. It has been defined in diverse ways. For Kochman (1984), politeness has a protective mission exercised in putting things in such a way as to take account of the feelings of others: Polite conversation is†¦ a way of showing consideration for other people’s  feelings, that is, not saying or doing anything that might unduly excite or arouse. The ‘gentleman’s agreement’ (though, hardly just confined to adult males) is and was ‘ you don’t do or say anything that might arouse my feelings, and I won’t do or say anything that might arouse yours’†¦ (1984:204) Watts (1992) defines polite behaviour as â€Å"socio-culturally determined behavior directed towards the goal of establishing and/or maintaining in a state of equilibrium the personal relationships between the individuals of a social group, whether open or closed, during the ongoing process of interaction† (1992:50) Therefore, the term â€Å"politeness† may be generally defined as adequate social conduct and tactful consideration of others aiming to avoid interactional conflicts. Politeness can be realized in a number of ways, among which the use of language concerns us most in the present discussion. Politeness is then taken to be the various forms of language structure and usage which allow the members of a socio-cultural group to achieve their conflict-avoiding goals. If politeness is seen as the adequacy of linguistic behavior, then all speakers of different languages are equally polite, since they all have linguistic means at their disposal, which according to their rules of application are adequate in different situations. The concept of politeness, therefore, is universally valid. 1.2 Motives of Being Polite Why do people apologize when they have done something wrong? Why do they compliment on their friend’s hairstyle? In one word, why do people behave appropriately, hence politely? The explanation of such diverse communicative behaviors lies in the consideration of â€Å"face†. Face is thus viewed as a positive public self-image that is maintaining in society. That is, in newly formed contacts the individual engages in establishing a public image for himself. In continued contacts he engages in sustaining and improving the face he has encouraged the others to develop for him. A fundamental preoccupation of people around the world is maintaining or protecting face. Threats to face, whether intended, accidental, or only imagined, are the basis of most interpersonal conflicts. They arise when people feel that their right to a positive self-image being ignored. One conventional way of avioding threats to face in all cultures is to be linguistically polite. To secure this public self-image, people engage in what Goffman calls â€Å"face work†, performing action â€Å"to make whatever they are doing consistent with face†(1967:12), while trying to save their own face as well as the other’s. Goffman (1967) specifies two kinds of face-work: the avoidance process (avoiding potentially face-threatening) acts and the corrective process (performing a variety of redressive acts). However, he says little about how face can be maintained linguistically while damage is occuring. As implied above, face wants are reciprocal, i.e. if one wants his face cared for, he should care for other people’s face. The reason is that, while the individual is absorbed in developing and maintaining his face, the others also have similar considerations for themselves. It is clear that one way of ensuring the maintenance of their own face is to keep everybody’s face undamaged. Normally, the participants during interaction work on the understanding that one will respect the other’s face as long as the other respects his. This point is best expressed by the concise rule in Scripture: Do unto all men as you would they should do unto you. Since face wants are reciprocal, politeness naturally concerns a relationship between two rational participants or interlocutors, whom we may call self and other. In a conversation, self may be identified with speaker or addresser, and other with hearer or addressee. Also it is possible that  speakers show politeness to a third party that is related to interlocutor’s face. 2.0 Language and Culture 2.1 Defining Culture Culture is a large and evasive concept. Sapir (1921) holds that culture may be defined as what a society does and thinks, and language is a particular way of thought. Language, in this way, is part of culture. Culture is also interpreted in the sense of Goodenough’s definition: As I see it, a society’s culture consists of whatever it is one had to know or believe in order to operate in a manner acceptable to its members†¦ Culture, being what people have to learn as distinct from their biological heritage, must consist of the end-product of learning: knowledge, in a most geneal†¦ sense of the term (Goodenough,1954:167). Culture is thus whatever a person must know in order to function in a particular society, including language and conventional behavioral norms that a person must follow or that other people in the society expect you to follow, to get through the task of daily living. When we study a culture, it is not enough to merely learn the knowledge of a language and behavioral norms, as Steinmetz, Bush and Joseph-Goldfare (1994) point out: Studying culture does not mean looking only at customs, insititution, and artifacts†¦, but also studying people’s values, beliefs, and attitudes and how they influence or are influenced by interaction among people. Culture should be studied as a process as well as a product (1994:12). As a combination of these views, culture consists of not only language, behavioural norms, which can be observed, but also values and beliefs underlying them. The famous metaphor of the â€Å"culture iceberg† (Hall & Hall,  1990) indicates that many aspects of culture, such as certain beliefs, world views, and values, are below the surface of consciousness ( in the submerged part of the iceberg). Other aspects of culture, like language, eating habits, customs, are in the conscious area ( above the waterline). It is often the less conscious cultural aspects that influenced the way people communicate with each other. 2.2 Language and Culture We are now in a position to see language and culture in a dialectical relationship. Every language is part of a culture. As such, it cannot but serve and reflect cultural needs. This does not necessarily go against Saussure’s thesis that the signified of a language are arbitrary and hence derive their exact identity from systems of relationships. What needs to be added, however, is that this arbitrariness is not as absolute as he suggested, but is limited by the particular cultural setting from which a language extracts its signified. Within the broad limits set by the specific needs of a culture, a language is free to make arbitrary selections of signifieds. This element of arbitrariness is brone out by the fact that there is of a speech community and its linguistic resources. Thus neither linguistic determinism nor cultural determinism can adequately explain why a language should select its unique system of signs, for these selections are made partly in response to cultural needs and partly owing to the inherent ( limited ) arbitrariness of the process. There is yet another sense in which language is not a passive reflector of culture. Even assuming that culture is in many cases the first cause in the language-culture relationship, language as the effect in the first link of the casual chain will in turn be the cause in the next link, reinforcing and preserving beliefs and customs and conditioning their future course. 3.0 Politeness and Culture 3.1 The Concept of Face In Chinese and English The central to B & L’s politeness theory is the concept of face, and its two concimitant desires—– negative face and positive face, which are defined from the perspective of individual’s wants. B & L maintain that notion of face constituted by these two basic desire is universal (1987:13). This section thus aims to examine whether their notion of face is applicable in Chinese culture. Since they acknowledge deriving their formulation of face from Goffman’s classic account of face and from the English folk notion of face (1987:61), these two sources will be dealt with first. 3.1.1 The Source of B & L’s † Face† The first source is Goffman’s account of face. Goffman characterizes face as â€Å"the positive social value a person effectively claims for himself by the line others assume he has taken during a particular contact†. He sees face not as a private or an internalized flow of events, supported by other people’s judgments, and enclosed by â€Å"impersonal agencies in the situation† (1967:7). Seen in this light, face becomes a public image that is on loan to individuals from society, and that will be withdrawn from them if they prove unworthy of it (1967:10). B & L say that their other sources is the English folk concept of face, which is linked to notions like â€Å"being embarrassed of humiliated, or ‘losing face'† (1987:61). But in fact, such notions of face seem to be Chinese in origin. The word â€Å"face† is a literal translation of the two Chinese characters and ( Hu,1944;Ho,1975). Presumably informed of these two sources, B & L characterize face as image that intrinsically belongs to the individual, to the self. This seems to part with their first source considerably. Here, the public characteristic that is essential to Goffman’s analysis of face seems to become an external modifier rather than an intrinsic constituent of this image. 3.1.2 Chinese â€Å"Face† As pointed out above, two Chinese characters and are used to convey the denotative meaning of the word â€Å"face† ( that is, † the front of the head†); they also encode connotative meanings, which have to do with reputable, respectable images that individuals can claim for themselves from communities in which they interact, or to which they belong (Ho,1957). More specifically, stands for prestige or reputation, which is either achieved through getting on in life (Hu, 1944:45), or ascribed by other members of one’s own community. refers to † the respect of the group for a man with a good moral reputation†; it embodies † the confidence of society in the integrity of ego’s moral character†, and it is † both a social sanction for enforcing moral standards and internalized sanction† (Hu, 1944:45). Chinese speakers, therefore, will be seen as being polite if they know how to attend to each other’s and and to enact speech acts appropriate to and worthy of such an image. 3.2 Difference Between Chinese â€Å"Face† and B & L’s â€Å"Face† The first difference is concerned with their overall conceptualization of face—-a difference that has been briefly alluded to above. B & L focus their notion of face primarily upon the individual—-rather than the communal-aspect of face; that is, the self is the principal constituent that contextualizes the concept of face. The self is â€Å"public† only to the extent that it depends on other’s face being manifested (B & L, 1987:61). The self depends on the public only to preserve its own interests. In short, the overall composition of this self-image, with its negative and positive aspects, only concerns the individual’s wants and desires. In contrast, Chinese face encodes a reputable image that individuals can claim for themselves as they interact with others in a given community; it is intimately linked to the views of the community and to the community’s judgment and perception of the individual’s character and behaviour. Chinese face emphasizes not the accommodation of individual â€Å"wants† or â€Å"desires† but the harmony of individual conduct with the views and judgment of the community. Chinese face, to quote Goffman again, is â€Å"on loan†¦from society† (1967:10); it belongs to the individual or to the self only to the extent  that the individual acts in full compliance with that face. The second difference is related to the content of face. B & L conceive of face as consisting of negative face and positive face. Their negative face refers to, and values, an individual’s need to be free of external impositions, a desire to be left alone to enjoy a sense of one’s â€Å"territorial integrity†. â€Å"Privacy† is a particular term used to describe this typical value, which is much more treasured in English culture than in Chinese; whereas Chinese face emphasizes one’s dependence on society’s recognition of one’s social standing and of one’s â€Å"reputable†existence, and subsequently, on society’s endorsement of one’s attending to it. Relatively speaking, Chinese â€Å"face† does not comprise the element of what B & L term â€Å"negative face†. 3.3 Cultural Assumption In this section, the differences of politeness in English and Chinese will be elaborated in terms of the different historicity that the concept of politeness can be traced back to, and of the fundamental cultural assumptions underlying the two different notions of English and Chinese â€Å"face†. 3.3.1 A Historical Review As we have known, privacy is a value derived from B & L’s notion of face. It is a notion embracing at once the freedom, rights, and the independence of action of man. Such a value is closely associated with the emancipation of man from the yokes of the church on the European continent, and with the opening up of the New World on the other side of the Atlantic—-North America. Consequently, showing respct to an individual’s liberty, his rights, his independence in Anglo-American culture, will be considered polite; lack of it will be improper, hence impolite. On the contrary, Chinese culture has had a 2000-year-long history of feudalism. Chinese civilization has been established on agriculture, and †Ã‚  Generations of peasants were tied to the land on which they lives and worked. Except in times of war and famine, there was little mobility, either socially and geographically† (Hu & Grove,1991:1). From this historicity resulted the collective (group-oriented) nature of Chinese value, which was reinforced ideologically in the Confucian tradition, a tradition that advocates subordinating the individual to the group or the community, and maintains that the ultimate goal of human behavior is to achieve harmony, which leads the Chinese to pursue a conflict-free and group-oriented system of an ever-expanding circle of human-relatedness (Chen, 1993). Namely, an individual is presumed not to satisfy the desire for freedom, but to gain self-esteem in harmony with group. Just as English culture values privacy, Chinese culture values harm ony. In modern Chinese, the equivalent of politeness is believed to have evolved in history from the notion of Li . The ancient philosopher and thinker Confucius (551—479 B.C.), in order to restore the harmony of society when there were constant wars between feudal states, advocated restoring Li. Derived from this book are four basic elements of politeness, or what count as polite behaviors: respectfulness, modesty, attitudinal warmth, and refinement. â€Å"Respectfulness† is the self’s positive appreciation of admiration of the other concerning the latter’s face, largely identical with the need to maintain the hearer’s positive face. â€Å"Modesty† can be seen as another way of saying â€Å"self-denigration†; though â€Å"modesty† varies in the importance attached to it in different cultures, it is to a large extent universal, her to interpret it as self-denigration is uniquely Chinese. â€Å"Attitudinal warmth† is the self’s demonstration of kindness, consideration, and hospitality, the speaker runs the risk of infringing on the hearer’s personal freedom, viz. privacy, thus threatening his negative face. Finally, â€Å"refinement† refers to the self’s behavior to the other which meets certain moral standards laid by society; it represents the normative character of politeness in addition to the instrumental aspect. These four essential elements of politeness are believed to manifest themselves in many Chinese speech events. 3.3.2 Two Construals of the Self: Interdependent and Independent If we examine the â€Å"deep structure† from which the two different notions of English and Chinese â€Å"face† can possibly be derived, them they can be said to have been informed metarphorically by two divergent underlying forces (Mao,1994): the centripetal force, which leads Chinese â€Å"face† to gravitate toward social recognition and hierarchical interdependence, and the centrifugal force, which enables English â€Å"face† to spiral outward from individual desires or wants with the self as the initiating agent. The centripetal force and centrifugal force represent two different face orientations, which correspond to two distinct construals of the self: an interdependent construal of the self and an independent construal of the self respectively(Markus and Kitayama, 1991). The independent construal of the self, endorsed by English culture and most Western countries, builds on † a faith in the inherent separateness of distinct persons â€Å". The normative imperative of this culture is to become independent of others and to discover and express one’s unique attributes (Miller, 1988). Thus achieving the cultural goal of independent requires construing oneself as an individual whose behavior is made meaningful primarily by reference to one’s own internal thoughts, feelings, and actions, rather than by reference to those of others; whereas the interdependent construal of the self, favoured by Chinese culture and most East Asian countries, insists on † the fundamental connectedness of human beings to each other†(Markus and Kitayama, 1991:227). A normative imperative of this culture is to maintain this interdependence, therefore, entails seeing oneself as part of an encompassing social relationship and recongnizing that one’s behavior is organized by what the self perceives to be the thoughts, feeling, and actions of others in the relationship, so that the self within such a construal becomes most meaningful and complete. BIBLIOGRAPHY Blum-Kulka, S. et al. 1984. Requests and apologies: A cross-cultural study of speech acts realization patterns (CCSARP). Applied Linguistics 5(3):192-212 Brown, R. & S. Levinson. 1987. Politeness: Some Universals in Language Usage. Cambridge:CUP. Chen, Guoming. 1993. A Chinese perspective of communication competence. Paper presented at the annual convention of the speech communication association, Miami Beach, FL. Goffman, E. 1967. Interactional Ritual: Essays on Face-to-Face Behavior. New York: Doubleday Anchor Books. Goffman, E. 1972. Interactional Ritual. London:Penguin. Goffman, E. 1971. Relations in Public: Macrostudies of the Public Order. Harmondsworth:Penguin Goodenough, W. H. 1957. Cultural anthropologh and linguistics. In Garvin, P.L.(ed.) Report of the 7th Annual Round Table Meeting on Linguistics and Language Study. Washington: Georgetown University Press Hall, E. & M. Hall. 1990. Understanding Cultural Differences. Yarmouth, ME: International Press. Ho, D.1975. On the concept of face. American Journal of Sociology 81(4):867-84 Hu, Wenzhong & C. L. Grove. 1991. Encountering the Chinese: A Guide for Americans Yarmouth, ME: International Press. Mao, L. R. 1994. Beyond politeness theory: â€Å"face† revisited and renewed. Journal of Pragmatics 21:451-86 Markus & Kitayama. 1991. Culture and self. Pshchological Review 98(2):224-53 Miller, J.G. 1988. Bridging the context-structure dichotomy: culture and the self. In M.H. Bond (ed.) The cross-cultural Challenge to Social Psychology. Beverly Hills, CA: Sage. 266-81

Tuesday, October 22, 2019

Development and Training Employees as a Method of Retention

Development and Training Employees as a Method of Retention Free Online Research Papers Employee retention guarantees companies remain high performance organizations. Crucial to retention is identifying talented employees who possess potential, showing them how they add value to the organization, and using their talents, so not only the employees remain engaged, but also the company benefits from the employees’ contributions. Oftentimes, if employees lack engagement, they seek out opportunities with other companies. Since companies cannot afford to lose talented employees to competitors, proper training and development is critical (Noe, Hollenbeck, Gerhart, and Wright, 2003). Although geared toward companies’ future needs, developing employees aids in retention because development shows employees that they have a future with the company. Conversely, training focuses on employees’ present positions. However, training is as important as development since succession planning highlights high-potential employees, allowing employers to earmark employees for development. Development is not necessarily the employer’ responsibility, as employees aspiring to better positions can and should make their intentions known (Noe, Hollenbeck, Gerhart, and Wright, 2003). Training an employee to function properly at a given task requires planning and foresight. Desiring to become an Employer of Choice, Lincoln Electric has made a commitment to provide quality training to its employees. This paper will analyze the training and development plan of the following five training issues; needs assessment, design, development, implementation and evaluation of training provided to employees of Lincoln Electric. Employee development is more than just training; it must become the way the company runs. Companies hire people from all skill levels, even those people who possess little more than a high school diploma or GED. Companies provide these talented individuals with challenging opportunities for personal and professional growth and development. In business training, communicating the importance of accomplishing tasks is paramount. Effective training starts with pinpointing the current skill set of each individual employee. One of the first steps of effective training is finding out what each employees current skill set is. The next step is to find out which parts of the job need to be taught to that individual. The team needs to develop a company-wide development and training program for all of the employees at Lincoln Electric. The result will be an organization of talented, engaged and committed employees. The training program will address the training needs for potential, existing, and newly hired employees as well as supervisors and directors (Noe, Hollenbeck, Gerhart, and Wright, 2003). Lincoln Electric’s pay-for-performance system (Lincoln Electric Company, 2007) is well known; however, Lincoln Electric oftentimes encounters difficulties in recruiting employees (Prizinsky, 1994 Narisetti, 1995). While most people seek positions at Lincoln Electric because of their infamous holiday bonus, which is really profit sharing dividends, many applicants do not meet the position requirements (Narisetti, 1995). Moreover, Lincoln Electric is not capitalizing on its most valuable asset: the employees. Investing in employees makes business sense for the employer. While Lincoln Electric laments the number of skilled workers available to them, they forget that they already have those skilled workers: current employees. Lincoln Electric’s issues with training and development are solvable, and the solution starts with the initial problem, which is the lack of qualified, entry-level applicants (Narisetti, 1995). The better the employee, the better the company runs. Lincoln Electric is doubtlessly aware of this concept. Training and developing employees from the onset guarantees Lincoln Electric remains successful in the future. The first way to hook potential recruits is to catch their attention. Lincoln Electric does this rather well by promising no lay-offs, and sharing the company’s profits with the employees (Lincoln Electric Company, 2007). Perhaps even more important is the employer’s willingness to help maximize employees’ potentials. Although Lincoln Electric promotes employees based on experience, as opposed to seniority, there are no systems in place to ensure employees garner enough experience to realize a promotion. If only a small number of applicants can perform basic math skills, and the results are worse every year, Lincoln Electric has to begin training and development before applicants begin working at Lincoln Electric (Narisetti, 1995). This training r anges from refresher courses in mathematics for new applicants to specialized courses such as tool and die, computer-controlled machining, and welding for present employees. Lincoln Electric cannot hire enough applicants for several reasons. First, most people have no manufacturing experience. Second, many high schools restructured their curriculums and no longer offer students exposure to vocational training programs (Prizinsky, 1994). Consequently, Lincoln Electric rejected a majority of the 20,000 applications received during an 18-month period because applicants lacked basic algebra skills (Narisetti, 1995). Lincoln Electric exhausted its hiring efforts by placing newspaper advertisements, retaining recruiting firms, and launching a mail marketing campaign (Prizinsky, 1994). While they did hire some workers using these methods, the original problem remained. Lincoln Electric can meet its hiring goals by sending new recruits to math refresher courses. As opposed to turning away all applicants who fail Lincoln Electric’s math assessment, Lincoln Electric should send those applicants to the math refresher courses. Doing so ensures a continual su pply of entry-level workers. More important, Lincoln Electric can groom these employees for higher positions within the company. Lincoln Electric currently affords employees the opportunity to develop their own career path, and promotes employees based on experience, not seniority (Lincoln Electric Company, 2007). Lincoln Electric should take this incentive a step further by offering tuition reimbursement to employees showing an interest in tool and die making, welding, computer-controlled machining, or any two-year college program that will help employees perform their job more satisfactorily. Tuition reimbursement often pays unforeseen dividends. An employee who realizes his or her true potential is bound to perform better. Although costly, this strategy offers Lincoln Electric a better return on investment than their direct mail marketing campaign. Carefully analyzing costs is one of the many reasons Lincoln Electric is a successful business. To ensure employees stay with Lincoln Electric after completing their degree or certificate, Lincoln Electric should have employees sign contracts that mandate employe es remain under Lincoln Electric’s employ for a specified number of years in exchange for their education. Cleveland Clinic has a similar program; for every 2 years of education the clinic pays on an employee’s behalf, the employee owes the clinic 1 year of employment. If employees leave beforehand, they are liable for the cost of the education (C. Ormsby, personal communication, 2007). Implementing this strategy has a cyclical effect on the hiring, training, and development process. Once new employees enter entry-level positions, seasoned workers who have completed their schooling progress to higher positions, and the cycle continues. As an alternative, Lincoln Electric can offer in-house training program that will inaugurate each January after analyzing contract bids from any area college interested in the advertisement. Participants must sign in for the lab, and take a pretest, which aids in future benchmarking. Lincoln Electric will test participants again after five math labs and participants must demonstrate significant improvement in order for the contract to remain viable. Participants gain no compensation, other than their respective gains in job skills and qualifications. This program will encourage, though not mandate, managers at Lincoln Electric to attend at least one lab a year. The labs commence at Lincoln Electric twice a week at both 8:00 A.M. and 8:00 P.M., to compensate for Lincoln Electric’s rotating schedule (Lincoln Electric, 2007). The primary purpose of these labs is to focus on improving skills in two areas – mathematics and computers. The company will post the schedule on a bulletin board to encourage as many employees as possible to attend. Unfortunately, many ambitious adults do not possess adequate math or computer skills to help Lincoln Electric. This plan will provide otherwise-dedicated employees the basic skills needed for company growth and potential. The evaluation process consists of a two-step process. During the training process, management focuses on the participation and enthusiasm of the employees. Next, employees describe the main points of the training. After the training and development process, the employees demonstrate their mastery of the training session, while management observes. This is an evaluation tool used for employees with direct observation performed by supervisors. While observing, supervisors, prepared with checklists evaluate whether employees demonstrate the desired and required behaviors and skills of the position (Noe, Hollenbeck, Gerhart, and Wright, 2003). Businesses usually conduct annual evaluations on their employees rather than providing ongoing process of continuous feedback. A problem with annual appraisals is that the evaluation can sometimes focus on recent events as opposed to past events, which, depending on the details of the events, could be either good or bad for the employee. Both positive and negative feedback is recognized as effective when it is done shortly after completion of a task. Therefore, ongoing evaluations are required at Lincoln Electric. After completing training, employees have the opportunity to complete satisfaction surveys of the training. Any feedback they have helps in their learning process and feedback also lets the employees know their opinions matter and the company as a whole will do their best to consider their opinion. After all, they are the ones using the information they gain from the training on a daily basis. Any employment setting implementing a training program requires planning. For Lincoln Electric, the training and development processes begin at the hiring phase. By implementing training geared toward specific positions, Lincoln Electric can overcome its hiring issues and further develop career path incentives already in place. The institution of math classes and tuition reimbursement provides effective training, and ensures adequate delivery of the training to the employees. Moreover, once employees complete training, supervisors conduct evaluations on the effectiveness of the training, and employees have opportunities to provide feedback. These days, all industries including manufacturing need skilled employees. By providing adequate training to employees at the onset and further developing employees, Lincoln Electric can prepare employees and the company for future growth. References Lincoln Electric Company (2007). Incentive Performance A Cornerstone of Our Culture. Retrieved November 27, 2007, from lincolnelectric.com/corporate/career/ Narisetti, R. (1995). Many workers are called . . . but few are qualified. The Wall Street Journal [Electronic Version]. Retrieved November 24, 2007 from ProQuest Database. Noe, R.A., Hollenbeck, J.R., Gerhart, B., Wright, P.M. (2003). Fundamentals of human resource management. New York, NY: McGraw-Hill Prizinsky, D. (1994). Going to church gets new meaning: Lincoln electric tries varied venues to find employees. Crain’s Cleveland Business [Electronic Version]. Retrieved November 24, 2007 from ProQuest Database. Research Papers on Development and Training Employees as a Method of RetentionAnalysis of Ebay Expanding into AsiaTwilight of the UAWResearch Process Part OneThe Project Managment Office SystemOpen Architechture a white paperInfluences of Socio-Economic Status of Married MalesBionic Assembly System: A New Concept of SelfMarketing of Lifeboy Soap A Unilever ProductNever Been Kicked Out of a Place This NiceIncorporating Risk and Uncertainty Factor in Capital

Monday, October 21, 2019

The History of Japanese Ninjas

The History of Japanese Ninjas The ninja of movies and comic books- a stealthy assassin in black robes with magical abilities in the arts of concealment and murder- is very compelling, to be sure. But the historical reality of the ninja is somewhat different. In feudal Japan, ninjas were a lower class of warriors often recruited by samurai and governments to act as spies. Origins of the Ninja It is difficult to pin down the emergence of the first ninja, more properly called shinobi- after all, people around the world have always used spies and assassins. Japanese folklore states that the ninja descended from a demon that was half man and half crow. However, it seems more likely that the ninja slowly evolved as an opposing force to their upper-class contemporaries, the samurai, in early feudal Japan. Most sources indicate that the skills that became ninjutsu, the ninjas art of stealth, began to develop between 600 to 900. Prince Shotoku, who lived from 574 to 622, is said to have employed Otomono Sahito as a shinobi spy. By the year 907, the Tang Dynasty in China had fallen, plunging the country into 50 years of chaos and forcing Tang generals to escape over the sea to Japan where they brought new battle tactics and philosophies of war. Chinese monks also began to arrive in Japan in the 1020s, bringing new medicines and fighting philosophies of their own, with many of the ideas originating in India  and making their way across Tibet and China before turning up in Japan. The monks taught their methods to Japans warrior-monks, or yamabushi, as well as to members of the first ninja clans. The First Known Ninja School For a century or more, the blend of Chinese and native tactics that would become ninjutsu developed as a counter-culture, without rules. It was first formalized by Daisuke Togakure and Kain Doshi around the 12th century. Daisuke had been a samurai, but he was on the losing side in a regional battle and forced to forfeit his lands and his samurai title. Ordinarily, a samurai might commit seppuku under these circumstances, but Daisuke did not. Instead, in 1162, Daisuke wandered the mountains of southwest Honshu where he met Kain Doshi, a Chinese warrior-monk. Daisuke renounced his bushido code, and together the two developed a new theory of guerrilla warfare called ninjutsu. Daisukes descendants created the first ninja ryu, or school, the Togakureryu. Who Were the Ninja? Some of the ninja leaders, or jonin, were disgraced samurai like Daisuke Togakure that had lost in battle or had been renounced by their daimyo but fled rather than committing ritual suicide. However, most ordinary ninjas were not from the nobility. Instead, low-ranking ninjas were villagers and farmers who learned to fight by any means necessary for their own self-preservation, including the use of stealth and poison to carry out assassinations. As a result, the most famous ninja strongholds were the Iga and Koga Provinces, mostly known for their rural farmlands and quiet villages. Women also served in ninja combat. Female ninja, or kunoichi, infiltrated enemy castles in the guise of dancers, concubines, or servants who were highly successful spies and sometimes even acted as assassins as well. Samurai Use of the Ninja The samurai lords could not always prevail in open warfare, but they were constrained by bushido, so they often hired ninjas to do their dirty work. Secrets could be spied out, opponents assassinated, or misinformation planted, all without sullying a samurais honor. This system also transferred wealth to the lower classes, as the ninja were paid handsomely for their work. Of course, a samurais enemies could also hire ninja, and as a result, the samurai needed, despised, and feared the ninja- in equal measure. The ninja high man, or jonin, gave orders to the chunin  (middle man), who passed them on to the genin, or the ordinary ninja. This hierarchy was also, unfortunately, based on the class the ninja had come from before training, but it wasnt uncommon for a skilled ninja to ascend the ranks well beyond his or her social class. The Rise and Fall of the Ninja The ninja came into their own during the tumultuous era between 1336 and 1600. In an atmosphere of constant war, ninja skills were essential for all sides, and they played a key role in the Nanbukucho Wars (1336–1392), the Onin War (1460s), and the  Sengoku Jidai, or Warring States Period- where they aided samurai in their internal power struggles. The ninja were an important tool during the Sengoku Period (1467-1568), but also a destabilizing influence. When warlord Oda Nobunaga emerged as the strongest daimyo and began to reunite Japan in 1551–1582, he saw the ninja strongholds at Iga and Koga as a threat, but despite quickly defeating and co-opting the Koga ninja forces, Nobunaga had more trouble with Iga.​ In what would later be called the Iga Revolt or Iga No Run, Nobunaga attacked the ninja of Iga with an overwhelming force of more than 40,000 men. Nobunagas lightning-quick attack on Iga forced the ninja to fight open battles, and as a result, they were defeated and scattered to nearby provinces and the mountains of Kii. While their base was destroyed, the ninja did not vanish entirely. Some went into the service of Tokugawa Ieyasu, who became shogun in 1603, but the much-reduced ninja continued to serve on both sides in various struggles. In one famous incident from 1600, a ninja snuck through a group of Tokugawas defenders at Hataya castle and planted the flag of the besieging army high on the front gate. The Edo Period under the Tokugawa Shogunate  from 1603–1868 brought stability and peace to Japan, bringing the ninja story to a close. Ninja skills and legends survived, though, and were embellished to enliven the movies, games, and comic books of today.

Sunday, October 20, 2019

Biography of Subrahmanyan Chandrasekhar

Biography of Subrahmanyan Chandrasekhar Subrahmanyan Chandrasekhar (1910-1995) was one of the giants of modern astronomy and astrophysics in the 20th Century. His work connected the study of physics to the structure and evolution of stars and helped astronomers understand how stars live and die. Without his forward-thinking research, astronomers might have labored far longer to comprehend the basic nature of stellar processes that govern how all stars radiate heat to space, age, and how the most massive ones ultimately die. Chandra, as he was known, was awarded the 1983 Nobel Prize in physics for his work on the theories that explain the structure and evolution of stars. The orbiting Chandra X-Ray Observatory is also named in his honor. Early Life Chandra was born in Lahore, India on October 19th, 1910. At the time, India was still part of the British Empire. His father was a government service officer and his mother raised the family and spent much time translating literature into the Tamil language. Chandra was the third oldest of ten children and was educated at home until the age of twelve. After attending high school in Madras (where the family moved), he attended Presidency College, where he received his bachelors degree in physics. His honors standing afforded him a scholarship for graduate school to Cambridge in England, where he studied under such luminaries as P.A.M. Dirac. He also studied physics in Copenhagen during his graduate career. Chandrasekhar was awarded a Ph.D. from Cambridge in 1933 and was elected to a fellowship at Trinity College, working under astronomers Sir Arthur Eddington and E.A. Milne.   Development of Stellar Theory Chandra developed much of his early idea about stellar theory while he was on his way to begin graduate school. He was fascinated with mathematics as well as physics, and immediately saw a way to model some important stellar characteristics using math. At the age of 19, onboard a sailing ship from India to England, he began thinking about what would happen if ​Einsteins theory of relativity could be applied to explain the processes at work inside stars and how they affect their evolution. He worked out calculations that showed how a star much more massive than the Sun would not simply burn up its fuel and cool, as astronomers of the time assumed. Instead, he used to physics to show that a very massive stellar object would actually collapse to a tiny dense point- the singularity of a black hole. In addition, he worked out whats called the Chandrasekhar Limit, which says that a star with a mass 1.4 times that of the Sun will almost certainly end its life in a supernova explosion . Stars many times this mass will collapse at the ends of their lives to form black holes. Anything less than that limit will stay a white dwarf forever. An Unexpected Rejection Chandras work was the first mathematical demonstration that such objects as black holes could form and exist and the first to explain how mass limits affected stellar structures. By all accounts, this was an amazing piece of mathematical and scientific detective work. However, when Chandra arrived at Cambridge, his ideas were soundly rejected by Eddington and others. Some have suggested that endemic racism played a role in the way Chandra was treated by the better-known and apparently egotistical older man, who had somewhat contradictory ideas about the structure of stars. It took many years before Chandras theoretical work was accepted, and he actually had to leave England for the more accepting intellectual climate of the United States. Several times after that, he mentioned the overt racism he faced as a motivation for moving forward in a new country where his research could be accepted regardless of his skin color. Eventually, Eddington and Chandra parted cordially, despite the o lder mans previous disdainful treatment. Chandras Life in America Subrahmanyan Chandrasekhar arrived in the U.S. at the invitation of the University of Chicago and took up a research and teaching post there that he held for the rest of his life. He plunged into studies of a subject called radiative transfer, which explains how radiation moves through matter such as the layers of a star such as the Sun). He then worked on extending his work on massive stars. Nearly forty years after he first proposed his ideas about white dwarfs (the massive remains of collapsed stars) black holes and the Chandrasekhar Limit, his work was finally widely accepted by astronomers. He went on to win the Dannie Heineman prize for his work in 1974, followed by the Nobel Prize in 1983. Chandras Contributions to Astronomy Upon his arrival in the United States in 1937, Chandra worked at the nearby Yerkes Observatory in Wisconsin. He eventually joined NASAs Laboratory for Astrophysics and Space Research (LASR) at the University, where he mentored a number of graduate students. He also pursued his research into such varied areas as stellar evolution, followed by a deep dive into stellar dynamics, ideas about Brownian motion (the random motion of particles in a fluid), radiative transfer (the transfer of energy in the form of electromagnetic radiation), quantum theory, all the way to studies of black holes and gravitational waves late in his career. During World War II, Chandra worked for the Ballistic Research Laboratory in Maryland, where he was also invited to join the Manhattan Project by Robert Oppenheimer. His security clearance took too long to process, and he was never involved with that work. Later in his career, Chandra edited one of the most prestigious journals in astronomy, the Astrophysical Journal. He never worked at another university, preferring to stay at the University of Chicago, where he was Morton D. Hull Distinguished Professor in astronomy and astrophysics. He retained emeritus status in 1985 after his retirement. He also created a translation of Sir Isaac Newtons book Principia that he hoped would appeal to regular readers. The work, Newtons Principia for the Common Reader,  was published just before his death.   Personal Life Subrahmanyan Chandrasekhar was married to Lalitha Doraiswamy in 1936. The couple met during their undergraduate years in Madras. He was the nephew of the great Indian physicist C.V. Raman (who developed the theories of light scattering in a medium that carry his name). After emigrating to the United States, Chandra and his wife became citizens in 1953. Chandra wasnt just a world leader in astronomy and astrophysics; he was also devoted to literature and the arts. In particular, he was an ardent student of western classical music. He often lectured on the relationship between the arts and the sciences and in 1987, compiled his lectures into a book called Truth and Beauty: the Aesthetics and Motivations in Science,  focused on the confluence of the two topics. Chandra died in 1995 in Chicago after suffering a heart attack. Upon his death, he was saluted by astronomers around the world, all of whom have used his work to further their understanding of the mechanics and evolution of stars in the universe. Accolades Over the course of his career, Subrahmanyan Chandrasekhar won many awards for his advancements in astronomy. In addition to those mentioned, he was elected a fellow of the Royal Society in 1944, was given the Bruce Medal in 1952, the Gold Medal of the Royal Astronomical Society, the Henry Draper Medal of the U.S. National Academy of Sciences, and the Humboldt Prize. His Nobel Prize winnings were donated by his late widow to the University of Chicago to create a fellowship in his name.

Saturday, October 19, 2019

Human Language Essay Example | Topics and Well Written Essays - 1500 words

Human Language - Essay Example However, this physicality poses a greater risk ÃŽ ¿f choking as food passes directly across the trachea. Other animals do not have this anatomy so therefore physically cannot speak. Evolutionary psychologists argue that for this to have evolved into humans over millions of ÃŽ ¿f years the advantages must far outweigh the potential hazards. They maintain that human language originated for a specific reason. The majority ÃŽ ¿f time spent by our early ancestors would be foraging for food in a hostile environment, with little time for establishing bonds with their present groups. Primates communicate within groups by grooming, but obviously, this is time-consuming and can only be done on an individual basis. Dunbar comments, "What language seems to do is allow you to overcome that barrier and use what time you have in a much more efficient way." Language allows humans to talk to several people at the same time. You can talk whilst doing other tasks and this enables humans to reach many m ore individuals, increasing the amount ÃŽ ¿f people you are communicating with. Physicalities aside, Aitchison defines human language as having four unique factors; semanticity - in that the words or other units must have a meaning; displacement - where language can be used whether the object in question is present or not; structure dependence - given that the order ÃŽ ¿f the words must make grammatical sense and creativity - probably the most human quality ÃŽ ¿f all, as there are in essence.... Other animals do not have this anatomy so therefore physically cannot speak. Evolutionary psychologists argue that for this to have evolved in humans over millions f years the advantages must far outweigh the potential hazards. They maintain that human language originated for a specific reason. The majority f time spent by our early ancestors would be foraging for food in a hostile environment, with little time for establishing bonds with their present groups. Primates communicate within groups by grooming, but obviously this is time consuming and can only be done on an individual basis. Dunbar (1993, p. 89) comments, "What language seems to do is allow you to overcome that barrier and use what time you have in a much more efficient way." Language allows humans to talk to several people at the same time. You can talk whilst doing other tasks and this enables humans to reach many more individuals, increasing the amount f people you are communicating with. Physicalities aside, Aitchison (1983) defines human language as having four unique factors; semancity - in that the words or other units must have a meaning; displacement - where language can be used whether the object in question is present or not; structure dependence - given that the order f the words (syntax) must make grammatical sense and creativity - probably the most human quality f all, as there are in essence, a never-ending number f different expressions that can be communicated. Humans use particular tools when communicating. They attempt to recognise and allocate words to certain meanings, then identify the grammatical placement f the word in a sentence, and finally refer back to a wider textual context, using previous knowledge to

God exists OR God doesn't exist OR We should believe in God OR We Essay

God exists OR God doesn't exist OR We should believe in God OR We shouldn't believe in God - Essay Example The planets, the stars and the suns move in certain direction that their gravitational systems do not collide with each other. In our own solar system, planets revolve around the sun in an orderly and predictable manner which makes us wonder, who created all these things to move in such controlled and orderly manner? If there is no God out there who created the universe and all the creatures that exist on it, then, who created all these things? The universe is so vast and almost impossible to comprehend and it revolves along logical paths that are exact and well defined. Many scientists and scholars suggest that the universe was created through some kind of random engineering design but if we take a close look at the solar system (Peacock, 1999), the planetary system and all of creation, there is nothing random in these things and everything has to be in their right places to achieve balance and harmony. If it was not God who created all the heavenly bodies and set the rules as to how they should move around and produce elements that sustain life, then, who created all these things? If the universe has been created by an accident of nature as some people would like to believe, such accident would have been of phenomenal magnitude that it created order in the universe. Besides, if we go with the idea that the universe and us who live in it, are created by accident of nature, then we are not as special as we are supposed to be. If we do not believe in God, then we do not consider ourselves as made in the image and likeness of God. By believing that we are created by accident is like denying our own divine beginning. On the other hand, by accepting the existence of God, we also accept our divine nature. In arguing against the existence of God, many scientists suggest that at the beginning of time, the chaotic first elements ordered themselves to form a complex system that we now call the universe (Singh,

Friday, October 18, 2019

Has Christmas Lost Its Meaning Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Has Christmas Lost Its Meaning - Research Paper Example .In some places, you might see an aged man with hair, beard white as snow wearing a red jumpsuit and glasses, and as you pass him by, you hear "HO, HO, HO", and now a picture is taken; your child has requested his wishes. In the meantime someone somewhere has now become more sudden; the worries of not having enough money to satisfy loved ones; the thought of not being with friends or family; or simply not having someone for a time of household gathering have led more people in this world to become depressed at such times. All of these events and feelings occur as the most celebrated and commercialized day arrives and that day we call it Christmas; a time that should bring forth joy and remembrance of the birth of Jesus Christ, our savior.What is Christmas? To everyone, Christmas seems to be different. Some people consider Christmas as a celebration of Christ’s birthday. To others, Christmas means friendship, love, giving and receiving. Others view it as a time of visiting fami lies and have a huge row. Others take it as a feasting and merriment day or just a well-earned day off work. All these people celebrate Christmas in the way they see as its ‘true meaning.' Nevertheless, this emerges from their personal lives and believes. Christmas is celebrated in December, and this is considered the day when Jesus Christ was born. That is what is meant for Christmas to be about; however, it is rapidly declining into consideration of materialism and greed with little Jesus' thought (Pendered 1463).

Corporate Tax Management Essay Example | Topics and Well Written Essays - 1500 words

Corporate Tax Management - Essay Example On the contrary, hiring employees on the permanent basis can procure long-term benefits for the employer. Thus starting with the measurement of tax benefits for employers favouring the temporary staffing, the paper moves on to the evaluation of long-term benefits the employer could attain by engaging employees on the permanent basis. During the recent years, there has been a massive uplift in the staffing activities of intermediary companies in the United Kingdom. There are abundant factors that contribute to the uplift in the trend on the part of both the employers and employees. Employees are of the view that self-employment on the temporary basis pays more than the permanent employment as there happens to be several opportunities for them to enter job markets. They often associate it with the flexibility of working conditions and requirements. There are also some skilled persons whose skills are highly demanded by the employers and in order to make the most of their skills, they prefer to work on contractual basis rather than working and clinging permanently to the same company. On the part of employer, however, there appear to be several other factors that encourage them to go for intermediary companies in the pursuit of temporary workers. ... It not only saves the employers from the legal responsibilities but also to the great extent facilitates in the employers' intention to evade taxes that are otherwise payable on the permanent hiring of employees. The investigation by the UK treasury confirms that there has been an increasing tendency on the part of employers and corporations to evade taxes by way of staffing through intermediary companies. The current UK taxation system allows certain exemptions on the taxes to be paid in the case of temporary employment by the employer, which consequently encourages the employers to use this strategy to avoid their tax liabilities. UK law clearly defines and differentiates the meaning of employees and temporary workers so as to explicate the tax liabilities as well as exemptions and also to avoid any exploitation of these terms by any of the parties. However, it fails to recognise the probable exploitations of loopholes in tax laws concerning the temporary employment on the part of the employers. Therefore, the present UK tax system in the form of tax credits or tax exemption allowed in the case of temporary employment encourages to a great extent the exploitation of laws for the purpose of tax evasion on the part of employees. Although staff engagement only via the intermediary companies and not through permanent employees does not in the direct sense implies the employer's intention of tax evasion, but the increasing trend as evident in UK and also the decreasing tax payments due to the provision of temporary workers by the intermediary companies indicate the fact that there exist some significant loopholes in the tax system that aggravate the current situation. In

Thursday, October 17, 2019

Phase 3 Behavioral Economics IP Essay Example | Topics and Well Written Essays - 1000 words

Phase 3 Behavioral Economics IP - Essay Example A good example of a technological change is computers. Computers were invented early in the 19th century but they are still being improved. This improvement is what is referred as innovation. Computers are now used that ever before in all aspects of life from communication, production, security operations, management and education. This is now the diffusion of the use of computers. In the case of a bread factory, technological change is important to ensure that profits are maximized while costs are kept at minimum. In the bakery, I would use modern bread making technology that reliably increases the output of quality bread. This ensures that costs of substandard breads are reduced. To cut labor costs I would use computer controls and automation in the production processes. 2 (a) Develop a table that you believe shows the explicit fixed costs of the bread factory and the total amount of the costs. Explicit fixed costs Costs ($) Office equipment 1000 Heat & light 120 Programmer’ s salary 540 rent 400 insurance 250 Cleaning supplies 100 Total 2410 2 (b). Describe your variable costs Variable costs are costs that change with change in volume of production (Tucker, 2011). In the bread factory, variable costs include the costs of yeast, flour, packaging material and costs of hiring casual laborers. 3. Because you are not an expert yet on analyzing costs and optimal production levels, you decide to do a very simple analysis of your short-run fixed and variable costs if you expand. You decide that your only fixed cost will be the ovens and the variable costs will be the workers.   Quantity of Workers Quantity of Ovens Quantity of Loaves of Bread Produced Cost of Ovens Cost of Workers Per Week Total cost Average total cost = total cost/no. of breads Marginal product of labor = change in output/ unit change of labor Average product of labor = quantity/labor 0 2 0 500 0 500 0 0 0 1 2 50 500 450 950 19 50 50 2 2 125 500 900 1400 11.2 75 62.5 3 2 210 500 1350 1850 8 .8 85 70 4 2 300 500 1800 2300 7.7 90 75 5 2 410 500 2250 2750 6.7 90 82 6 2 550 500 2700 3200 5.82 140 91.7 7 2 625 500 3150 3650 5.84 75 89.3 8 2 660 500 3600 4100 6.2 35 82.5 9 2 700 500 4050 4550 6.5 40 77.8 10 2 730 500 4500 5000 6.85 30 73 a. Calculate the total cost and the average total cost, and add it to the table. b. Calculate the marginal product of labor, and add it to the table. c. Calculate the average product of labor, and add it to the table. 4. Although there seems to be a great demand for your bread, why would productivity decline when you hire more labor in the short run? Short run is a relatively short period of time in which a company makes temporary changes in the operations. In the bread factory, it requires more time and effort to bake one loaf of bread than it would take on average to bake more loaves of bread. The more laborers you hire the more the number of loaves produced. However, as you hire more and more workers, the benefit-derived from each additio nal employee will eventually decline. The reason behind this is that the marginal product of labor of each additional employee declines in the short run leading to diminishing marginal return (Taylor & Weerapana, 2012).

CONTRACT COST CONSIDERATIONS Research Paper Example | Topics and Well Written Essays - 1250 words

CONTRACT COST CONSIDERATIONS - Research Paper Example The three are firm-fixed price, cost-plus-fixed fee and cost-plus-incentive fee. Therefore, this paper will look at the advantages and disadvantages of these three contract pricing systems before outlining and discussing them in a specific NAICS case-study. Firms seeking contracts in different spheres of operations as classified by NAICS adopt different contracting or pricing schemes that are in line with their needs and capabilities and also by putting into considerations the needs of clients. In this way, it can be deduced that numerous factors, either in single or in multiple, influence the selection of the appropriate and most efficient pricing mechanisms in contract projects. However, in adopting an appropriate contract mechanism to employ, firms are always advised to take into account the responsibility of certain and specific risks that the projects might have. Three major contract pricing systems are used by contracting firms. The three include fixed price system, cost-plus-fixed-fee, and cost-plus-incentive fee. Therefore, discussion in this research paper will involve looking at the three contract pricing systems in terms of advantages and disadvantages and how they apply to a specific NAICS firm. The first contract pricing mechanism is the firm-fixed-price contract. This type of contract provides a price that in most cases is not subject to any change or adjustment (Stewart, Wyskida and Johannes, 1995). Favor for this type of contract has usually been based on the contractor’s experience in performing the contract. This type of contract provides maximum incentive for the contractor to have control over the costs and also be able to perform effectively. In such arrangement, there is always minimization of administrative burden on both the contracting parties. It has been found firm-fixed-price (FFP) contract is most favored by contractors keen on

Wednesday, October 16, 2019

Phase 3 Behavioral Economics IP Essay Example | Topics and Well Written Essays - 1000 words

Phase 3 Behavioral Economics IP - Essay Example A good example of a technological change is computers. Computers were invented early in the 19th century but they are still being improved. This improvement is what is referred as innovation. Computers are now used that ever before in all aspects of life from communication, production, security operations, management and education. This is now the diffusion of the use of computers. In the case of a bread factory, technological change is important to ensure that profits are maximized while costs are kept at minimum. In the bakery, I would use modern bread making technology that reliably increases the output of quality bread. This ensures that costs of substandard breads are reduced. To cut labor costs I would use computer controls and automation in the production processes. 2 (a) Develop a table that you believe shows the explicit fixed costs of the bread factory and the total amount of the costs. Explicit fixed costs Costs ($) Office equipment 1000 Heat & light 120 Programmer’ s salary 540 rent 400 insurance 250 Cleaning supplies 100 Total 2410 2 (b). Describe your variable costs Variable costs are costs that change with change in volume of production (Tucker, 2011). In the bread factory, variable costs include the costs of yeast, flour, packaging material and costs of hiring casual laborers. 3. Because you are not an expert yet on analyzing costs and optimal production levels, you decide to do a very simple analysis of your short-run fixed and variable costs if you expand. You decide that your only fixed cost will be the ovens and the variable costs will be the workers.   Quantity of Workers Quantity of Ovens Quantity of Loaves of Bread Produced Cost of Ovens Cost of Workers Per Week Total cost Average total cost = total cost/no. of breads Marginal product of labor = change in output/ unit change of labor Average product of labor = quantity/labor 0 2 0 500 0 500 0 0 0 1 2 50 500 450 950 19 50 50 2 2 125 500 900 1400 11.2 75 62.5 3 2 210 500 1350 1850 8 .8 85 70 4 2 300 500 1800 2300 7.7 90 75 5 2 410 500 2250 2750 6.7 90 82 6 2 550 500 2700 3200 5.82 140 91.7 7 2 625 500 3150 3650 5.84 75 89.3 8 2 660 500 3600 4100 6.2 35 82.5 9 2 700 500 4050 4550 6.5 40 77.8 10 2 730 500 4500 5000 6.85 30 73 a. Calculate the total cost and the average total cost, and add it to the table. b. Calculate the marginal product of labor, and add it to the table. c. Calculate the average product of labor, and add it to the table. 4. Although there seems to be a great demand for your bread, why would productivity decline when you hire more labor in the short run? Short run is a relatively short period of time in which a company makes temporary changes in the operations. In the bread factory, it requires more time and effort to bake one loaf of bread than it would take on average to bake more loaves of bread. The more laborers you hire the more the number of loaves produced. However, as you hire more and more workers, the benefit-derived from each additio nal employee will eventually decline. The reason behind this is that the marginal product of labor of each additional employee declines in the short run leading to diminishing marginal return (Taylor & Weerapana, 2012).

Tuesday, October 15, 2019

Criminological Theories Assignment Example | Topics and Well Written Essays - 1500 words

Criminological Theories - Assignment Example Personal opinion as to whether the police department would consider genetic findings as important is incorporated. Likewise, the dangers of the possibility of criminal genes are expounded with personal ideas. The consequences of criminal gene in the criminal justice if proven to be true were also explained. Introduction When an ordinary person commits a crime, people usually do not care but when a celebrity shop lifts, the whole story spreads like fire and speculators begin to dissect the cause of such action. This is because it is unbelievable for celebrated individuals to behave in such manner. Experts also agree with their belief that well known people will not carry out such petty crime to ruin their long established reputation. They hold on to the idea that the genetic makeup of the person might have been involved in the act. Less clear however is the role of genes in the commission of the crime. Addressing the following questions suggests that genes are responsible. Discuss the merits of the idea that genetics are a source for criminal behavior There had been considerable evidence that genes are implicated in the criminal behavior in some individuals for the past several years. ... They also disclosed that not only males with high testosterone demonstrate aggressiveness but females as well. Hostility is observed in females with high levels of saliva measurement. Apart from this, females demonstrate a pattern of aggressiveness and irritability during their menstrual period. In fact, about 70% of crimes committed by women were executed during their premenstrual period or before the onset of their menstruation. Hormones are known to exert strong influence on both conscious and unconscious behavior because it induces brain events prompting the individual to behave in certain ways. Another study also pointed the role of MOA-A genes in behavior. Genes carrying a repeat in 3 alleles is strongly identified to precipitate criminal behavior however has to interplay with psychosocial factors (Nilsson et al. 2006). Twin studies also support the declaration that genetics increases the risk of criminal behavior. The study of Mednick, Gabrielli, and Hutchings (1987) provided an interesting finding of both dizygotic and monozygotic twins. Although there is a slight difference in the percentage of criminal tendency between identical and fraternal twins, their study of more than three thousand twin pairs in Denmark affirmed that twin pairs inherit the criminal characteristics of their biological parents. Identical twins accounts for 52% risk from criminal behavior while fraternal twins showed about 22% vulnerability. It was also reported that adoptees whose fathers are convicted of certain crime have high proportion of criminal behavior despite the non divulgence of parents to the adoptees regarding their crime compared with children whose fathers do not have criminal records. Other similar studies on identical twins

Monday, October 14, 2019

Personal life Essay Example for Free

Personal life Essay Dance; a body of expression, a medium of communication, happiness and love. Dance is my passion. I am a trained Bharata Natyam dancer. I am proud to be an Indian because of its rich culture and heritage. In Bharata Natyam Bha i. e Bhaava (expression), Ra i. e Ragha (rhythm) and Ta i. e Taal (beat) are the basic components of a dance. There are seven different classical dance forms in india – Bharata Natyam, Kuchipudi, Kathakali, Odissi, Mohiniattam, Manipuri and Kathak. I am blessed to be a part of this culture. It is my mother who developed this art in me. I have also learnt other dance forms such as Western and Folk. It is through dance that I find inner peace and true happiness. This art form gave me beautiful opportunities. I have represented my country in Dubai, France and Finland International festivals. Being a part of these festivals made me realize even if we have language barrier the language of dance bridged the gap between us. I’ve explored many cultures, their way of living, their way of life through this art. Dance needs no interpretation. Dance is also one of the strongest medium to pass a message. I believe one must use this art for a good cause. Famous dancers such as Hema Malini, Helen, Vayjantimala, Shri Gopal Krishna, Smt Rukhmani Devi, Shri Birju Maharaj are respected for their contribution. Dance taught me to correct myself. It has developed in me the ability of working towards excellence. I’ve acquired certain skills from this art which I believe are my competencies as a manger such as confidence, self-presentation, and an ability to cope with criticism and learn from it. As a performer I have an open mind and the ability to move beyond boundaries and experiment with different ideas. Every human being has a purpose for his existence. I believe my purpose is to spread love and happiness and do my bit for the society. I wish to make my parents proud. I wish to make this world a better place in my own little way. I wish to stay in your hearts forever!!

Sunday, October 13, 2019

defamation Essay examples -- essays research papers

By definition defamation is the act of injuring someone’s character or reputation by false statements. Cases of defamation are only considered attacks on if they are made in a vindictive or malicious manner. The person’s name is considered not only personal but proprietary right of reputation. Defamation is synonymous with the words libel and slander in terms of law. Defamation is a term that encompasses both libel and slander. Libel is a term used to describe visual defamation; as in newspaper articles or misleading pictures. Slander describes defamation that you can hear, not see. It is mostly oral statements that tarnish someone’s reputation. Defamation is used mainly in politically based arenas; corporate workplace, entertainment, and definitely in politics. It can be traced back to as far as governments have been established. Different countries have various roots of laws dealing with defamation and its consequences. In pre- Roman time’s crimes dealing with slanderous and libel offences were punishable by death by law of the Twelve Tables. In Roman jurisprudence the offences were dealt with in a ways similar to modern law. Statements made in public were considered an offence, yet those made in private were not. The truth was a sufficient defense. Many libel and slander laws descend from the English law of defamation. The first documented case of libel was tried by the Star Chamber in the reign of James I. American laws regulating slander and libel began previous to the American Revolution. In one of the more significant cases New York publisher John Peter Zenger was accused and brought to trial on charges of libel. In 1734 the German immigrant published an article â€Å"attacking† Governor Cosby of the New York Colony. His case was won and the trial aquitted. This case showed the oppsite side of the spectrum, on how to fight aginst defamatory charges. Another important case occurred in 1964 in New York Times v. Sullivan. This case set a preesident for libel cases. It stated that officials could only win a suit if they demonstrated actual malice, knowledge that the information was false, and reckless disregard of whether it was false or not. In 1974 Gertz v. Robert Welch, Inc. the supremecourt ruled that plaintiff could not win if the statements were oppionion rather than fact. These cases helped protect the first ammendment of... ...any claimed to have fired him for â€Å"cause† which means he had been convicted or entered a no-contest plea to a felony or had been found guilty of fraud or embezzlement. The suit seeks damages and a retraction of company statements that said Orlick was fired for "cause." This cases outcome has not yet been published. Another controvercial case of defamation includes now Governer of California Arnold Schwarzenegger. A Hollywood stuntwoman alleged that she was sexually harassed by Schwarzenegger. She claimed that she was touched during two of the films. When she spoke out aginst Mr. Schwarzenegger his campaign staff told reporters she was a felon with a long criminal record. After this she filed a defamation suit against him for ruining her good name in the public eye. Defamation laws along with those of privacy matters are among the most controvercial. In many cases it is hard to meet the criteria of what is actually concidered a libel and slander offence. As far back as governments can reach defamation has always been a problem and always will be. Defamation is very common and is easily found in things like propaganda, politics, magiznes, newspapers, and the television. defamation Essay examples -- essays research papers By definition defamation is the act of injuring someone’s character or reputation by false statements. Cases of defamation are only considered attacks on if they are made in a vindictive or malicious manner. The person’s name is considered not only personal but proprietary right of reputation. Defamation is synonymous with the words libel and slander in terms of law. Defamation is a term that encompasses both libel and slander. Libel is a term used to describe visual defamation; as in newspaper articles or misleading pictures. Slander describes defamation that you can hear, not see. It is mostly oral statements that tarnish someone’s reputation. Defamation is used mainly in politically based arenas; corporate workplace, entertainment, and definitely in politics. It can be traced back to as far as governments have been established. Different countries have various roots of laws dealing with defamation and its consequences. In pre- Roman time’s crimes dealing with slanderous and libel offences were punishable by death by law of the Twelve Tables. In Roman jurisprudence the offences were dealt with in a ways similar to modern law. Statements made in public were considered an offence, yet those made in private were not. The truth was a sufficient defense. Many libel and slander laws descend from the English law of defamation. The first documented case of libel was tried by the Star Chamber in the reign of James I. American laws regulating slander and libel began previous to the American Revolution. In one of the more significant cases New York publisher John Peter Zenger was accused and brought to trial on charges of libel. In 1734 the German immigrant published an article â€Å"attacking† Governor Cosby of the New York Colony. His case was won and the trial aquitted. This case showed the oppsite side of the spectrum, on how to fight aginst defamatory charges. Another important case occurred in 1964 in New York Times v. Sullivan. This case set a preesident for libel cases. It stated that officials could only win a suit if they demonstrated actual malice, knowledge that the information was false, and reckless disregard of whether it was false or not. In 1974 Gertz v. Robert Welch, Inc. the supremecourt ruled that plaintiff could not win if the statements were oppionion rather than fact. These cases helped protect the first ammendment of... ...any claimed to have fired him for â€Å"cause† which means he had been convicted or entered a no-contest plea to a felony or had been found guilty of fraud or embezzlement. The suit seeks damages and a retraction of company statements that said Orlick was fired for "cause." This cases outcome has not yet been published. Another controvercial case of defamation includes now Governer of California Arnold Schwarzenegger. A Hollywood stuntwoman alleged that she was sexually harassed by Schwarzenegger. She claimed that she was touched during two of the films. When she spoke out aginst Mr. Schwarzenegger his campaign staff told reporters she was a felon with a long criminal record. After this she filed a defamation suit against him for ruining her good name in the public eye. Defamation laws along with those of privacy matters are among the most controvercial. In many cases it is hard to meet the criteria of what is actually concidered a libel and slander offence. As far back as governments can reach defamation has always been a problem and always will be. Defamation is very common and is easily found in things like propaganda, politics, magiznes, newspapers, and the television.

Saturday, October 12, 2019

The Adventures of Huckleberry Finn :: essays research papers

The character I chose to do my essay on from the book, The Adventures of Huckleberry Finn; is Tom. If I had to pick three words of the top of my head that best describes him those words would be: fanciful, trickster, and adventurous.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The reason I chose fanciful is because; Tom reads a lot of fiction books and books about fantasy. Whatever he reads he tries to live out in real life. Since Tom reads fiction and fantasy books he lives by the laws of fantasy not reality. He also told Jim that he had to have a coat of arms before he gets out the shack. Tom said in all books the person escaping always left behind a coat of arms.   Ã‚  Ã‚  Ã‚  Ã‚  The reason that I chose trickster for my second choice is because he showed examples through out the whole book of being a trickster, like when he snuck out the house with Huck and looked into the window and saw Jim sleeping so Tom decided to go in the house and take of his hat and hang it on the tree outside. So Jim thought that witches did it. Also when Jim was locked in the cabin and Tom knew that he was free but he didn’t let Jim know and made Jim think he wasn’t free and somehow they were going to have to break him out.   Ã‚  Ã‚  Ã‚  Ã‚  The last word I chose was adventurous the reason I chose adventurous was because all Tom had to do was steal the key and get Jim out but he said it was to easy and to boring he wanted it to be harder. Also Tom was willing to dig Jim out with spoons even it took weeks and years. The last thing that showed me he loved adventures

Friday, October 11, 2019

Elegy for my father’s father&quot Essay

What is the true meaning of family? A support system. A unit that guides you through life. People that always have your best interest at heart. They are and will always be there for you. You are yourself around them and they never expect you to hold back. Joy and sorrow. Laughs and tears. All elements shared with family. This is not the case in all situations as seen in the poem elegy for my father’s father. Elegy for my father’s father is one stanza poem of sorrow and sadness. A poem written by a man who hardly knew his grandfather. Thus the title elegy for my father’s father which brings out the detached mood. The persona begins by telling the reader how they all knew this man died knowing he was emotionally detached from all those around him. He was an introvert and kept to himself. ‘O for all the tall tower broken memorial denied’ a sentence showing the little they had to remember him by. There were no marks of him and there was very little to him. ‘And the unchanging cairn that pipes could set ablaze An aaronsrod and blossom. ‘ There was no tombstone and instead Just a pile of stones on top of his grave. I believe this shows the little respect they had for him. They are not alone as nature also refuses to be one with him. No flower grows by his graveside. He is alone just like he was in real life. ‘They stood by his graveside from his bitter veins born And mourned him in their own fashion. ‘ The persona again describes his grandfather as a bitter angry man. The reader begins to get the immensity of anger that the persona has for his grandfather. The situation was so serious that his family did not know how to mourn him. There was no unity when they were mourning him and they as a result they all did it in their own ways. ‘A chain of sods in a day he could slice and build high as the head of a man And a flowering cherry tree On his walking shoulder held under the lion sun’ the persona finally gives an unexpected positive remark about this man. They honor his strength and endurance seen in his youth. He did intense amount of work and was able to accomplish it in the harshest of conditions. He was a ‘workaholic’. This could have been a way to ensure people kept off. The persona however jumps back into the negative comments. When he was old he had nothing to do except sit in his curved chair all day the kitchen fire. Perhaps a sense of pity for him. His family watched him waste time he could have made so much out of. He was quiet and observant. He scrutinized every detail but he kept all his observations to himself. He confined his feelings and wisdom. He was very mysterious. A lot of imagery is used in the lines describing this. The last eleven lines of the poem are all imagery. They show how the old man never spoke in times of joy. ‘This heart had never spoken in song or bridal bed’ He was shockingly also distant to his wife. A person who he should have at least been able to trust and express himself to. He was unable to reveal himself on his honeymoon. This shows how great his separation from all those around him was. The poem is of a mixed tone as there is an element of sorrow but at the same time there is celebration of life and reminiscing of the old man’s youthful days. The poet uses descriptive words that carry out the task of giving vivid illustration to the reader. The poem however does not have a flow as has no rhythm regularity. The poem is cyclic as the reader is taken through the old man’s life. The theme of family and its great impact on one’s life is seen throughout the poem.

Thursday, October 10, 2019

Pepsi’s Advertising History

I chose Pepsi because I decided it would be interesting to see how the company started out and what kinds of marketing strategies they used that makes them into the huge success story they are today. Here’s what I’ve discovered and it is quite an impressive story: In 1898, in North Carolina, a pharmacist named Caleb Bradham began experimenting with juices and spices and syrups looking for something to quench the thirst of his customers on some of the hot humid days. Low and behold before it was all said and done, he had invented the drink we know today as Pepsi-cola. It wasn’t until 1903 that Pepsi was patented and Bradhams first ever advertizing sell went along with his pharmacist concoction, â€Å"Exhilarating, invigorating, and aides indigestion.? He initially mixed the soda himself and distributed it through his soda fountain and then decided to bottle it so people could drink it anywhere. By 1909, the Pepsi bottle logo had been changed 3 times, 15 bottling plants had opened up, the slogan became, â€Å"The Original Pure Food Drink† and Pepsi was trade marketed in Mexico and Canada. Also by that time Mr. Bradham had gotten himself some of the best advertisement available at the time. He had a celebrity endorser for a race car named Barney Oldfield. Barry appeared in news paper ads describing Pepsi-cola as â€Å"a bully drink – refreshing, invigorating, a fine bracer for a race. † In 1920 Pepsi’s new motto was â€Å"Drink Pepsi-cola. It will satisfy you. † But by 1923, Bradham wasn’t worried about his motto or slogan; he was worried about the rising cost of sugar. So worried in fact that after it hit 26 cents per pound, he stocked up on it tremendously afraid it would go even higher and then it fell to an all time low of 2 cents per pound. By 1923, Bradham was bankrupt and then Pepsi –cola was sold off to Craven Holdings Corporation for $30,000. It was then sold to Roy C. Mega gel for $35000 and he formed the Pepsi Cola Company. It took until 1934 for Pepsi to come up with the best marketing idea yet. It began selling its 12 ounce bottles of soda for only 5 cents – the same price as the competitor’s 6 ounce bottle. 1939 brought a whole new look at the value of Pepsi. A cartoon strip, â€Å"Pepsi and Pete† introduced the theme â€Å"Twice as much for a nickel â€Å"to reinforce the huge value advantage of the soda Pepsi. By 1940 Pepsi makes nationwide history because their jingle†Nickle, Nickel† was broadcast nationwide and became a hit record. It was translated into 55 different languages. In1941 Pepsi wanted to support Americas War Efforts so it changed its bottles to red, white and blue. There also opened up a Pepsi Canteen place in Times Square, New York that operated all year long and enables more than 1 million families to record messages for armed service personnel overseas. Eventually in 1950 Pepsi was forced to raise its 12 ounce bottle prices to a competitive level so their slogan became â€Å"More Bounce to the Ounce† and the logo was changed again. As Americans became more weight conscious, Pepsi decided they would be a prime opportunity as a target market. That’s when â€Å"The Light Refreshment â€Å"and â€Å"Refreshing without filling† slogans came in. Pepsi went after another new target market in 1958 when the company decided it didn’t just want to be known as â€Å"the kitchen cola† because of it being considered such a bargain brand. Pepsi started identifying itself with the young, fashionable consumers using the new â€Å"Be Social, Have a Pepsi† slogan. A swirl was then added to the straight necked bottle of the past. In 1961 Pepsi saw the opportunity to further define its target market by recognizing the importance of the younger post-war generation. â€Å"Now its Pepsi, for those who think Young† defines youth as a state of mind. 1963 brought about one of the most significant phenomenon’s in commercial history because the post-war baby boomers emerged on society and in the market place. Pepsi took advantage of that change and made Pepsi the brand of the new generation – the Pepsi generation. † â€Å"Come Alive! You’re the Pepsi Generation† makes advertizing history. This will be the first time a product is identified by its consumer’s lifestyles and attitudes instead of its attributes. In 1964, Diet Pepsi was introduced and by 1966 it had its own campaign, â€Å"Girl Watchers† that focused on the cosmetic benefits of the low-calorie cola. The music to this new item became a tip 40 hit. When research indicated that consumers place very high regard on Pepsi’s superior taste when chilled, â€Å"Taste that beats the others cold. Pepsi powers on† emphasized Pepsi’s product superiority. When in 1973 our nation was involved in massive social and political change, Pepsi came up with â€Å"Join the Pepsi People, Feelin’Free: campaign. One People, many personalities. After Patriotism was sectored in the U. S. with the celebration of the bicentennial, American people looked to the future with optimism. â€Å"Catch the Pepsi Spirit† is the mood the Pepsi Generation took forward with it in the 80’s. The soft drink war had grown more competitive but for Pepsi it had already been won. : Pepsi Now! † explained it all. Partway through the 1970’s Pepsi came up with a marketing strategy that would become an international landmark in advertizing – The Pepsi Challenge. Consumer test after consumer test confirmed that more people preferred Pepsi over Coca-cola. That reality was made into advertising and made marketing history as well as gained market share for Pepsi. Pepsi also became the largest selling soft drink in super markets by the time the 80’s got here. When 1984 came along, a new generation had emerged- in the United States, around the world and in Pepsi advertizing, too. To make this new generation happy, Pepsi began with a new campaign containing Michael Jackson, the most popular entertainer in the world at the time, starring in the company’s first 2 commercials. These two were the most eagerly awaited advertizing of all time. The fact that during rehearsal Michael Jackson’s hair was actually set on fire accidentally did not diminish Pepsi’s popularity at all. After this the company’s publicity went to $3 million in worth. Even after Geraldine Farroro’s Pepsi ad fueled debates about the ethics of politicians doing commercials, Pepsi seemed untouched. Emanuel Goldman, a beverage analyst at Montgomery Securities in San Francisco forecasted that the growth for all Pepsi’s soft drinks in 1985 may match that of Coco-cola USA products, Pepsi’s biggest rival. In 1985 the front runners in the soft drink business were Coke – Pepsi – 7-up – and Dr. Pepper. Coke changed its product make-up but swears it never meant to emulate Pepsi. -up announces people are concerned about caffeine and other artificial ingredients so its ads will stress â€Å"It never had it, it never will†. People just don’t want traditional sugar any more. Soon Pepsi introduced Slice containing 10% fruit juice, Coke unveiled Cherry Coke and was testing Minute Maid Orange Juice at the time. 7-Up started revving up its ads for TV, sports cable, and MTV. Charles Schmidt, executive vice president said, â€Å"I think the changes in consumer taste, preferences and movements to brands that don’t have preservatives and artificial colors is right down our alley. Pepsi did have one marketing mistake that certainly didn’t boost sales or improve popularity when it comes to an advertisement. In 1989, Madonna starred in an ad that depicted her as a young woman and also as a young girl, flashing back and forth between dance scenes either at the young girls birthday party where she’s seen blowing out her candles and making a wish or as a young adult dancing among joyful gospel singers to the music of Madonna singing â€Å"Like a Prayer†. Over 250 viewers tuned in to see this hyped up ad that was the first ever to be seen on T. V. before being released over the radio or other venue. The ad went wonderfully as planned. Unfortunetly all did not stop there. Madonna had a release by the same name on her new album. The video was a far cry from the wholesome picture the ad left you with. Instead it was about a white woman being raped by a black man and Madonna holding a knife till it shows her hands with cuts that seem to represent Stigmata or Cruxification. This video aired one day after the Pepsi ad. The first person to make noise was the reverend of a Christian group called American Family Association and he threatened to have his 380,000 AFA subscribers boycott Pepsi until they dropped Madonna. Pepsi put a hold on the ad to see if things would blow over. But then a Catholic Bishop from Texas chimed in agreement to the offensive video and he threatened to boycott not only Pepsi, but it’s other corporate holdings also, such as Taco Bell, Pizza Hut, and Kentucky Fried Chicken. But the worst was still coming. The Pope then released a statement by the Vatican banning Madonna from appearing in Italy at all. Pepsi decided it was best to end this and they dropped Madonna like a bad habit and the ad was never run again, although it can still be viewed on You Tube. Even though Madonna still owed Pepsi 3 commercials that were never going to happen, Pepsi Paid her the original $5 million payment. This controversy that jeopardized Pepsi only shot Madonna’s record sales up to 13 million copies worldwide. As the 1990’s grew near, consumers wanted to continue to broaden their choices in beverages so Pepsi took that opportunity to broaden its product line and become a total beverage company. Pepsi‘s products would now include water, tea, coffee drinks, juice, juice drinks and the original soft drinks. Pepsi was also the first to come up with the idea of freshness dating, providing customers an easy way to read product freshness code. The Diet Pepsi can first appeared with the â€Å"best if used by† date and then it quickly became standard on all of Pepsi’s other products. Pepsi – now known as PepsiCo, Inc. has now joined forces with companies such as Tropicana in 1988, Quaker Oats Company in 2001 and still recently, Gatorade. In Feb. of 2010, Pepsi and Anhauser- Busch have teamed up to buy advertising such as network cable, print, and outdoor media. Today PepsiCo is a $29 million company employing over 150,000 people who speak 40 different languages. As I’ve tried to point out with all of this information, Pepsi is an amazing company with great marketing strategies and mixes and knows a great opportunity when it sees one. You can go back through my information and see that Pepsi hits on all 4 P’s –Product(s),which are still growing as we speak, Price – for instance the 12 ounce bottles for only 5 cents approach, Placement-Caleb Bradham knew he needed to put his product out there on the market and not kept it his pharmacy in order for it to prosper and Promotion – I’ve given you many, many wonderful inventive examples of how Pepsi promoted very successfully their first product all the way now to their last.