Vans Paper

trains Homework Assignment (Racquet Club) Stephen smith Shelby Harris Lauren Lindsey John Krc Aleksandra Petronijevic 1. Product What products does Vans cheat? Vans sells glideboard app bel, appeal, and outer wear for guys and girls. 2. Mission arguing Describe the Vans mission in little than three sentences. The mission statement of Vans expresses that they exigency to provide an attractive look to teenage kids.The employees of Vans want their customers to be happy and savor their new clothes. 3. Target Who do they keister in damage of gender, geography, lifestyle, income, interests and activities? Vans targets mainly males, yet lately females be do a greater appearance. Originally, they concentrate one on the western United States coast yet when they quickly spread out eastward. They target younger kids with interests that include accomplishment sports, music, art, and street fashion. 4. Competitive Advantage How does Vans find its war-ridden advantag e?How are they antithetical and better than other shuffle labels? They see themselves as the original therefore, world original is their competitive advantage. They were the first to deem the canvas, checkerboard skate and active wear lieu. 5. Distribution Where is Vans interchange? What is their pyramid statistical distribution schema? How does it work? Vans are sold at most shoes that sell shoes however, they decided to only lay down the mainstream retailers specific shoes. This is to protect their popular shoes in hopes to keep them popular.If only original stores hold their most popular shoes, the shoes will not sell vastly all at once but will sell well oer time. The most exclusive shoes goes to the overhaul of the pyramid sellers and then the middle take shoes go to the more than mainstream sellers. 6. What is their dodge in terms of their use of tralatitious media (TV, radio, magazine, outdoor)? List the different media and examples of specific media vehicles . They mainly rely on magazine promotional material. They enjoin their ads in all of the true skate, surf, vitamin C, and motocross magazines that are available.Then after magazines are events, for example skate competitions, surfing competitions, etc. Next in the line of media is television and radio. 7. What is their scheme in terms of the role of the internet in Vans communication strategy? try examples. 8. What is their promotional strategy in terms of their use of sales promotion with consumers? (samples, tours, contests, vacations, giveaways)? Provide examples. Some promotional strategies used by Vans are documentaries like Dogtown and Z-Boys, which is a 90 minute documentary.Vans has legion(predicate) commercials that agitate their shoes while people are skateboarding. 9. What is their promotional strategy in terms of their use of sales promotion with retailers? (samples, tours, contests, vacations, giveaways)? Provide examples. Vans gives away clothes and shoes to re tailers so that they can promote them to customers and get their brand out and make it more well- cognize. 10. What is their promotional strategy in terms of national relations/publicity where events are stage to engage potential customers and the media? Provide examples including events.Later in their years Vans became a merchandise caller now their promotional strategies consist of many events such as, The Vans walk tour, Vans Triple invest surfing, Vans downtown showdown, and many more skateboard, snow board and surfing events. 11. How do they make use of interactive merchandiseing? Vans is known for hosting an array of events that are seemingly pleasant and fun. It is very interactive more so be stimulate the Vice President of the company makes convinced(predicate) of he is at all events in a very approachable form. 12. How do they use spokespersons?Their events where they team up with different television stations and so on stands as there spokesperson. They more so wor k on letting the brand as a whole express for itself. 13. How do they use cause marketing? Give examples of sponsorships. Vans uses cause marketing in the ads they have consisting of magazines, events, television and radio. One of cause marketing sponsorships they have is Surf rider which is an organization founded upon keeping the ocean pee clean. Vans teamed up with this organization by making exclusive shoes that has the name of the sort where Surf Rider branches are.Vans causes marketing by magazines and ads in only the true skateboard, snowboard and surfing magazines. They host certain events pertaining to all of these events to not only develop sales but form an interpersonal relationship with all Vans customers. Lastly they bite to television and radio to keep the name of the company in the mainstream media. 14. What types of information and inquiry does Vans use to determine the effectiveness of their promotional strategy? Vans information and research comes from sh tup line. As well as the constant surveys they receive from countless market research groups.Their website remains the number ane action sport website. They also take note at events the numerous amount of clients that are wearing vans everywhere. 15. Do you think Vans promotional mix focuses more on a pull strategy or a push strategy? Why? I feel Vans promotional mix focuses more on a pull strategy than a push strategy. Vans does not quest different competitors out of their range of products. They focus more on pleasing the watercourse clients who are looking for what Vans as a company has to offer. They pride themselves on being original and work on continue to keep it that way.